The Independent Distributors of Electronics Association (IDEA) - America II’s Brian Ellison Elected to IDEA Board of Trustees

Read the latest updates from IDEA and the Industry

America II Electronics' President, Brian Ellison, has been elected to the Independent Distributors of Electronics Association's Board of Trustees.

St. Petersburg, FL (PRWEB) September 18, 2013

America II Electronics, Inc., one of the world’s largest independent distributors of semiconductors and electronic components, today announced that its president, Brian Ellison, has been elected to IDEA’s Board of Trustees. Ellison has been with America II for 10 years and, as president, is responsible for the company’s business in North America and Europe. He has 23 years of experience in the electronics industry.


The Independent Distributors of Electronics Association (IDEA) is a trade association made up of executives from independent distributors who have historically invested in recognizing their customers’ requirements and delivering economical means to fulfill those requirements and advance the industry’s standards. The goal of the board is to provide oversight and management direction to the association. Participation is made of the elected board members, as well as the IDEA Executive Director and anyone on the IDEA staff who the director or the board deem to be contributory.

“The independent channel is extremely important to the electronics industry,” said Ellison. “There are more OEMs and EMS companies using the channel than ever before. It’s estimated that 80 percent of the world’s top contract manufacturers work with independent distributors in some fashion. So the opportunity to contribute to the advancement of the channel is particularly heartening. The board truly brings value to the entire supply chain, and I’m privileged to be a part of it.”

Each board member is expected to bring concerns and issues that affect the channel – whether they are existing concerns, developing concerns, or perceived concerns – to the board’s attention. Together the appointed members will assist in research and discussion in an effort to provide answers and solutions to each concern, with the objective of furthering the channel’s standing in the industry.

“An IDEA board member represents leadership in the industry,” said IDEA Executive Director, Debra Eggeman. “We seek individuals who are not only part of the distribution channel, but those who are passionate advocates to address the needs of the electronics industry as a whole. Mr. Ellison clearly fits that description and we’re excited to have him on board.”

To learn more, contact America II Electronics at (800) 767-2637 or visit

About IDEA:
The Independent Distributors of Electronics Association (IDEA) is a non-profit trade association supported by a group of quality and ethically-oriented independent distributors of electronic components dedicated to providing responsible procurement solutions to secure the supply chain against the proliferation of substandard and counterfeit components. IDEA employs a comprehensive approach that focuses on programs and best practices that establish and increase quality standards, provide the industry with a conduit to improve the access to and sharing of relevant knowledge, and advance industry ethics and integrity. In an effort to fulfill this mission, IDEA has published IDEA-QMS-9090: Quality Management System Standard for Independent Distributors of Electronics Association Members, a commercial standard that establishes specific requirements and practices independent distributors of electronic components can use to help address the unique aspects of the open market; IDEA-STD-1010: Acceptability of Electronic Components Distributed in the Open Market, the first and leading quality inspection standard for electronic components distributed in the open market; developed the IDEA-ICE-3000 Professional Inspector Certification Exam, which continues to garner industry recognition for providing a validated source for the demonstration of competency in inspection techniques, knowledge of industry best practices and standards, and research skills; and provides a comprehensive training program that offers the knowledge necessary to safely procure from the open market and detect substandard or counterfeit characteristics.

About America II Electronics:
Established in 1989, America II Electronics, Inc. stocks more than four billion components, making it one of the world’s largest independent distributors of semiconductors and electronic components. The company’s unique Blended Distribution℠ model positions America II as an innovative distributor who can meet all the needs of its customers. By blending the traits of independent distribution with those of authorized distributors, America II serves as a primary partner for all OEM and EMS customers, providing a channel that supplies hard-to-find components while delivering inventory via its direct manufacturer relationships. Headquartered in St. Petersburg, Florida and with offices in the UK, Germany, China, Japan, Singapore and Mexico, the company stocks components from 1,900 manufacturers, while providing value-added services and inventory solutions from its ISO 9001:2008 and ESD-certified 420,000 square foot North American distribution facility.

Anton Wurr, Marketing Director
America II Electronics


Upcoming Events

Relevant industry events on IDEA's calendar

Don’t forget to subscribe

Stay in touch with IDEA and get the latest industry news right to your inbox


Sign Up Now