The Independent Distributors of Electronics Association (IDEA) - October 2, 2006 - IDEA Unveils First Standard

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David Bowker
Schwartz Communications, Inc.
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Debra Eggeman
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Independent Distributors Association Publishes New Criteria for Component Evaluation through Broad Industry Leader Consensus


BUENA PARK, Calif.—October 2, 2006—IDEA, the Independent Distributors of Electronics Association, today announced IDEA-STD-1010-A: Acceptability of Electronic Components Distributed in the Open Market, the first quality inspection standard for electronic components. STD-1010-A provides visual inspection guidelines for component evaluation to minimize misunderstandings between suppliers and purchasers and promote quality assurance of products. The Standard is also designed to assist purchasers in selecting and obtaining the proper products for their particular needs with minimum delay.

“STD-1010-A represents a significant milestone for IDEA in its mission to promote successful communication, quality and business transactions in the independent electronics distribution channel,” said Debra Eggeman, general manager of IDEA. “The Standard provides critical answers to questions about visual examination techniques and acceptance criteria for components traded in the open market. IDEA and its members look forward to the broad adoption of the Standard to improve overall quality and increase customer satisfaction.”

“A common standard for evaluating electronic components to determine quality and authenticity is long overdue,” said John Irving, executive vice president of Fusion, Inc. “Through the adoption of IDEA’s STD-1010-A, both distributors and their clients will benefit from a shared view of acceptable quality, which can only lead to increased satisfaction throughout the industry.”

STD-1010-A was prepared by IDEA’s Product Assurance Committee, which is comprised of representatives from the industry’s leading distribution companies. The Standard provides guidance in establishing inspection capabilities and determining product quality resulting from visual and non-invasive inspection as acceptable or unacceptable, based on technical facts and cosmetic indicators.

“This Standard is a compilation of best practices from IDEA-member companies intended for use as a front line technical reference for any company buying electronic components on the open market,” said Gary Heyes, president & CEO of USBid, Inc. “The comprehensive information included in the 1010 Standard simply did not exist prior to publication and the detail and resolution of the photographs alone will improve a company’s inspection process.”

STD-1010-A presents acceptance requirements for components to determine with a high degree of confidence that parts under examination are in new (unused) condition and that they have been stored, handled, packaged and identified in a manner that is consistent with applicable industry standards. Through a collection of pictorial information based on technical facts and visual quality characteristics, the Standard provides more easily recognizable inspection traits than text alone can convey to the reader.

“In transactions between independent electronics distributors and their customers, consistently demonstrating quality and accountability is essential for customer satisfaction,” said Frank Cavallaro, CEO of Converge. “By leveraging the knowledge of industry leaders for the development of a detailed guide for acceptability standards with STD-1010-A, IDEA has created a valuable tool that has the potential to substantially improve communication, quality and, ultimately, satisfaction between distributors and their customers.”

Pricing and Availability:

DEA-STD-1010-A: Acceptability of Electronic Components Distributed in the Open Market will be available for purchase on October 2, 2006, for $300 per copy. Proceeds from the purchase of this document will contribute to the ongoing development of new and updated IDEA industry standards and guides. For more information, or to order a copy, please visit

About IDEA

IDEA is the leading resource for independent distributors to find relevant quality management information. IDEA promotes advancement of trade ethics, establishes consensus based standards, and provides industry education. The Independent Distributors of Electronics Association (IDEA) is a non-profit trade association representing quality and ethically committed independent distributors of electronic components. The purpose of IDEA is to promote the quality independent distribution industry through media advocacy campaigns, to improve the quality of products and services through a quality certification program, educational seminars, and conferences, and to promote the study, development, and implementation of techniques and methods designed to improve the business of independent distributors. For more information about the Independent Distributors of Electronics Association go to

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